A hundred years ago, when you went into a store, the owner or manager would treat you like a person. They’d know your name, your occupation, age and even your family. They’d know your usual purchases, favourite products and even your family and finances. Over time, levels of personalization and individual treatment have eroded or…
“You never listen to me when I try to say something. I’ve told you I’m gluten intolerant several times, and you keep trying to sell me food containing gluten. I’ve told you I’m allergic to tomatoes and you keep offering me ketchup”. Sound familiar? We’ve all had similar conversations with friends or family at least…
Well, in a nutshell, Visual Merchandising is a retail industry practice of optimizing and enhancing the presentation of products or services so that the best features and benefits are made clear to customers. The aim of this practice is make a powerful visual case to your customer to assist their buying decision. It’s not simply…
Whether you’re a visual merchandising manager for a retail chain or you run a small business, understanding the basics of Visual Merchandising will go a long way to stepping up your sales. We’ve created a list of the 6 most important elements of Visual Merchandising for you. Armed with these insights, you can start to…
